This chart lists all of the information messages sent by various parties such as the Board or the various departments of your company. These messages provide you with useful information. They are grouped in three categories.
•Corporate Projects: outcome of corporate projects launched in the previous years.
•Market Intelligence: information of competitive product upgrades.
•Internal Messages: memos sent by your Finance and Production departments.
Figure 4 – Annual Report – Sample Feedback Messages
During the Blue Rounds, the Market intelligence section will provide you with feedback on your new Blue Ocean offering. This will give you useful insights and will allow you to adjust and refine your Blue Ocean offering. Make sure to read these messages carefully after each of the Blue runs.