Kel has been with Blue Buddies for 15 years, previously playing the
role of marketing manager. An enthusiastic gamer himself, he is often on
the front cover of industry magazines and always willing to give opinions on the
industry to journalists, many of whom he would count as his personal
friends.
His office wall is lined with trophies and citations awarded
at the annual video gaming awards ceremony held in mid-January every year – just
after the high winter sales period. Kel is a capable businessman and
manages to keep the profits of Blue Buddies
steady when those of competitors have been declining, although even he has been
unable to stem the downward trend in profits experienced over the last 3
quarters. He has given his word that he will remain at the helm of Blue Buddies for as long as the shareholders still
need him. It is well known that he is privately very wealthy and wishes to
spend more time fishing.