Sally Burley – Marketing Director

Sally is a well known figure in the video gaming world.  She began her career in marketing at a well known consumer goods organization.  After a thorough training in marketing, she made an industry switch to become the managerial assistant to Stephen Dexter.  She is an avid gamer and extremely knowledgeable about the industry and its customers, and is deeply respected for this knowledge within Blue Buddies and the industry.  She was the first person in the industry to accurately segment the market and to point out that gamers now ranged from under ten to over 40 and comprised 3 separate demographic and psychographic groups.  Many of the competitors had adopted her classifications of the different customer segments.  She had encouraged the other major players to subscribe to a panel which collected and distributed monthly information on certain vital customer purchasing and usage patterns.  She is a popular conference speaker, often headlining industry events.