Six Paths Framework 

Six Paths Framework is the tool mangers use to look across the six conventional boundaries of competition to systematically reconstruct market assumptions to create new market space. These are: looking across alternative industries instead of focusing on competing within an industry; looking across strategic groups within industries instead of a company confining itself to established strategic groups; looking across the chain of buyers instead of focusing on the same buyer group as the rest of the industry; looking across complementary products and services instead of a company limiting itself to the scope of an industry’s products and services; looking across functional or emotional appeal to buyers instead of accepting an industry's functional or emotional orientation; looking across time instead of focusing on the same point in time as the rest of the industry. By looking across these conventional boundaries, companies gain insight into what factors they should eliminate, reduce, raise or create in their offering to reconstruct market boundaries to unlock a blue ocean of new market space.