Strategy Canvas

Strategy Canvas is a diagnostic and action framework for building a compelling Blue Ocean Strategy. It quickly captures, in one simple picture, the factors an industry competes on and invests in, the offering level of each factor that buyers receive, and the strategic profile of a company and its competitors across the key competing factors. The “as is” strategy canvas captures where a company stands today in the known market space. The “to be” strategy canvas captures a company’s “to be” strategic profile in its attempt to create a blue ocean.