During this exercise, you will be responsible for formulating and implementing the long-term marketing strategy of your division. In particular, you and your team members will have to:
•Work in a highly competitive market;
•Target selected customer segments and position your products;
•Interface with the R&D department to design and develop new products;
•Prepare the launch of new products; improve, maintain or withdraw existing ones;
•Interface with the production department to specify production planning;
•Make marketing mix decisions (pricing, communication, …) for each of your products;
•Decide on the size and priorities of your commercial team;
•Order market research studies to get up-to-date information for decision making.