While potential consumers for Nutrites are the same individuals as those who buy Clinites, a different segmentation strategy is likely to be appropriate for Nutrites. Further studies need to be completed, but marketing experts believe that it will be more effective to group consumers according to how fast they are likely to adopt Nutrites. In this light, three groups are examined.
•Health Conscious (He). Those are individuals, usually young adults, who lead a "wellness-oriented" lifestyle and are generally concerned with nutrition, fitness, stress, and their environment. They accept responsibility for their health and are excellent customers for health-related products. Although this segment will probably be the largest one in the early days, it represents only a small percentage of total potential consumers.
•Families (Fa). The second wave of Nutrite product will include affluent and medium-income families who are concerned with nutrition and its impact on their health. They believe that healthy food can help parents and children live a better life and solve minor medical conditions.
•Elderly (El). Many metabolic and physiological changes occur in the body when people get older. Some medical conditions are also directly related to age such as dehydration, cholesterol, hypertension, osteoporosis, etc. As getting older people to eat better is actually easier than persuading many young adults to do the same, industry experts believe that elderly are likely to become the biggest segment of Nutrite consumer within 3 to 5 years.