You may undo any of the brand portfolio operations that you have initiated. To do so simply click on the name of the brand involved. A form will show up, reminding you of the chosen operation: launch, modification or withdrawal. Click the button to clear this operation from your decisions.
Launched brands will simply disappear from your portfolio and all related decisions such as marketing mix and allocation of commercial people will be deleted. Withdrawn or modified brands will return to their original state, i.e. the decisions of the previous period will be duplicated for the current decision period.
Figure 45 – Brand portfolio decisions – Brand modification or withdrawal