This report recalls the decisions that your team made at the beginning of the current period: brand management, commercial team management, R&D projects and the market research studies purchased. Note that the decisions shown in Period 0 were made by the previous management team which you and your teammates have replaced.
The Brand Management chart lists the brands that were marketed during the period, including the ones that were launched in that period. The base R&D project indicates which project was used as the platform of the brand. The other lines show the marketing decisions made for the brand: advertising media and research budgets; segmentation strategy, i.e. how to allocate advertising across consumer segments; and communication objectives (in case of brand positioning or repositioning through advertising).
The Commercial Team chart shows how many full-time equivalent people you have allocated to each brand and each distribution channel. Two graphs show how your commercial team resources were allocated across channels and brands.
The R&D Projects chart shows the projects that you have initiated or continued in the period in a format similar to the one of the R&D Report. The Online Queries chart reminds you of the online queries that you have requested from R&D while making your decisions to evaluate the budgets to allocate to projects. Note that this chart might be empty in case you ordered no R&D projects.
Finally, the Market Research Studies chart lists the studies that you have ordered. Note that this chart might be empty in case you ordered no study.