This report provides you with the market shares (in units and in dollar value), the volume sold and the retail sales of all marketed brands (Sonites or Vodites). Volume and retail sales are given for the current period, and the variation with the previous period is provided as well. Newly launched or upgraded brands are flagged. The physical characteristics, base cost and price of all marketed brands are given as well. Again, newly launched or upgraded brands are flagged.
Figure 11 – Market & Competitive News – Brand Characteristics