The physical characteristics of the project must be given along with the five most important attributes described in the sections Sonite Products and Vodite Products. The values entered must within the feasible ranges and in the relevant unit; for instance, Battery Life should be between 24 and 96 hours.
Obviously, the Marketing Department should evaluate the attractiveness of various offerings before deciding on specific characteristics. The needs of the target consumers should be taken into account for this evaluation. There are multiple methodologies to determine the characteristics of a project; they are all discussed in chapter VI.