During the course of the simulation, participants will receive some suggestions of marketing initiatives to implement. These initiatives will run for one simulated period and each marketing initiative will have an impact on one or many stages of the purchase funnel.
These initiatives are grouped in different categories:
•Sponsoring / Foundation funding
•Promotions
•Partnerships
•Improve user experience
•Viral marketing initiative
•Product placement
•Influencer
•Additional services
We will list each initiative and its impact on the purchase funnel.