Sonite and Vodite consumers may be reached through the following media categories:
•Traditional Media – Traditional media is any form of mass communication available before the advent of digital media. This includes television, radio, newspapers, books, and magazines.
•Outdoor Media – Outdoor media is all media that reaches consumers when they are outside their homes. Common forms of outdoor advertising today fall into three categories: Billboards, Public Transport, Sponsored Events.
•Digital Owned – This is media owned and controlled by the product. This includes company's web site, mobile apps, blogs and their social presence (Facebook, LinkedIn, Twitter, etc.).
•Digital Paid: Paid media is bought by the company to build its position, usually display ads, paid search or sponsorship. Ideally this investment feeds ‘owned’ and creates ‘earned’ media.
•Digital Earned – Earned media is essentially online word of mouth, usually seen in the form of 'viral', mentions, shares, reposts, reviews, recommendations, or content picked up by 3rd party sites.
Segments have different media habits, and each media has a different Return on Marketing Investment.