Each of your Sonite and Vodite products is sold to consumers under a product name such as MOST, SOFT, LONE or HOPE. The physical characteristics and the unit production cost of the product are defined by its base R&D project, i.e. the project that was conducted by your R&D department to develop the first prototype of the product. R&D projects are given a name when they are initiated; project names start with the letter ‘P’.
Initially, each firm markets two Sonite products, for instance MOST and MOVE, each one being characterized by its base project, for instance POMOST and POMOVE.
Over the course of the simulation, you will be able to launch new models of your products to adapt to changing consumer needs or to competitive moves, and launch new ones to target new consumer segments or to explore new markets. Chapter VI provides you with more information on situations where product upgrade models or product launches are necessary.