A sample Company Key Performance Indicators chart is depicted in Figure 5. It provides you with essential information on the four competitors, including Blue Buddies, and allows you to compare your performances with that of competitors. As this chart is updated each year, it also allows you to monitor your performance over time.
There are five key performance indicators. Four of them are traditional ones and do not need further explanation: market shares in units and value, revenues and EBIT. The fifth one, Share Price Index (SPI), is the ultimate indicator upon which your performance may be judged. The value of your SPI depends on several indicators as well as on their evolution over time: net contribution generated, product market shares, ability to grow the company’s revenues, etc.
Figure 5 – Market Studies – Sample Company Key Performance Indicators