Since some at Blue Buddies feel that they may lose the technology race, especially for the Red Ocean part of their portfolio, they have recommended an offensive move to acquire technology from a firm believed to be working on some new gaming technology. The acquisition is costly, but Blue Buddies believe that even if the technology they will have access to is not appropriate, the skills of the people within the acquired firm will be worth having.
The full impact of this corporate project is expected to be achieved within two decision Rounds. It consists mainly of an increase in sales, mostly in the second decision Round after the investment since it takes time to adapt the new technology into the existing gaming module platforms. The cost of implementing this project is given in section 6.19.