This project involves trying to improve Leadership at all levels, especially regarding the speed of decision making and the understanding and leveraging of employee talent. Low value time is eliminated or substantially reduced. Time spent on higher value work is radically increased. Leaders are able to achieve exponentially more in a much shorter time frame and there is a clear win for them, for employees and shareholders.
This project is relatively low cost and the impact on profit growth is expected to be high. The anticipated benefits consist mainly of a reduction in sales force costs and a better efficiency of marketing expenditure. The cost of implementing this project is given in section 6.19.
Note. This corporate project cannot be implemented in Round Red. It becomes available for selection at the beginning of Round Blue-1 since a Blue Ocean Strategy approach is used to define to develop the new leadership profile.