Distributors often employ their own training people. However, their focus is mostly on topics such as the logistics of running the store, how to use the check-out tills and how to greet shoppers. What these trainers do not often do is familiarize the Distributors’ employees with the strategies of the various game console manufacturers and what are the relative advantages and disadvantages of each console, given the needs of a particular individual shopper. This project involves Blue Buddies agreeing with Distributors that their trainers train Distributor employees on the shop floor (so there is no real risk for the Distributor if a customer has to be served). They are trained in being able to answer questions about the concerns and worries of potential customers in depth, especially those who would normally not be shopping for a game console. Questions such as “is this the first time you are buying a game console?” are normally not asked by Distributors’ employees but are exactly the sort of questions that Blue Buddies leaders believe are appropriate to ask.
The full impact of this corporate project is expected to be achieved within two decision Rounds. The cost of implementing this project is given in section 6.19.