Blue Buddies believe that if they chose to create their own specialist stores, they would not have the expertise within the organization to execute this strategy effectively. This project involves searching for and attracting a team who know each other well and who have been successful in creating high traffic through specialist stores.
The full impact of this corporate project is expected to be achieved within two decision Rounds. It is expected to facilitate the development of dedicated stores. The cost of implementing this project is given in section 6.19.