Making Decisions

The Red round focuses on your existing market.  You and your team will be in charge of R&D, Production, Marketing, Sales and Finance. You will have to make the following decisions each year. Each of these decisions is explained in details in the following sections.

•   Product Upgrade

•   Production Plan

•   Price

•   Marketing and Segmentation Strategy

•   Geographical Expansion & Distribution Coverage

•   Which Corporate Projects to undertake

•   Finance

More:

Red Ocean decision form

Product upgrade decision

Production plan decision

Pricing

Marketing budget and segmentation strategy

Geographical expansion and distribution coverage

Corporate projects decision

Finance

Checking your decisions