Market forecast

A sample overall Market forecast graph is depicted below.

Figure 9 – Market Studies – Sample Market Forecast Chart

The Market Forecast screen presents information on a four-year horizon for each of the three customer groups. Each line plots the current size of the customer group (in yellow) as well as the expected size for the next 3 years. All numbers are expressed in units and estimates are based on the current market situation.  These estimates assume that no substantial changes (introduction of a new brand, significant price increase/decrease) will take place in the future. Consequently, the forecasts are not always accurate, especially if your organization or the competitors take drastic action during the course of a decision period.