Sales and market shares

A sample sales and market shares chart is depicted below.  This chart provides you with detailed sales and market share data for each of the competitors.  The main difference between this chart and the one provided in the annual report is that you can ‘zoom in’ on a particular customer group (or segment) and/or in a particular distribution channel, using the choice boxes at the top of the chart.

All information can be viewed in both table and pie-chart formats.

 

Figure 8 – Market Studies – Sample Sales & Market Shares Chart