Blue Ocean Decisions

Once you have decided how to extend your offering with Service and/or Delivery competing factors, you will have to make the same decisions as you did for Rounds Blue-1 and Blue-2:

•   Production plan

•   Price

•   Marketing Expenditure

•   Extent of Geographical Expansion

•   Which Corporate Projects may be needed to support your strategy

•   Finance (budget allocations).

Each of these decisions is detailed in the document entitled “Introduction to Round Blue-1”.   This document is still available in the ‘READ GUIDES’ menu.

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New Corporate Projects