To-Be Strategy Canvas Wizard
You will use the Strategy Canvas wizard to extend your Strategy Canvas. For Round Blue-3, the wizard will only show the Service and Delivery competing factors. The Product competing factors that you were dealing with during the two previous rounds are now hidden. This means that you can no longer upgrade your Blue Ocean offering using the Product competing factors.
The figure below shows the four steps that you will have to follow to extend your Blue Ocean offering.
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Step 1 Putting existing and potential competing factors into the Service and Delivery ERRC grid |
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Step 2 Refining the Strategy Canvas which is automatically generated from your ERRC grid |
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Figure 1a - To-Be Strategy Canvas Wizard (steps 1 & 2)
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Step 3 Viewing the To-Be Value Curve for Service and Delivery |
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Step 4 Viewing required Development budgets and production unit costs |
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Figure 1b - To-Be Strategy Canvas Wizard (steps 3 & 4)