The company dashboard provides you with a one-page summary of the key performance indicators of your firm and your brands such as:
- The stock market data (SPI).
- The Digital Marketing index (DMI) which represents the digitalization of the company compared to the initial situation.
- Market shares in value and volume,
- Brand revenues and contribution.
The layout will vary over time, especially when you introduce your first Vodite brands. A sample company dashboard is depicted in Figure 11.
Figure 11 – Company dashboard