The benchmarking study compiles general information from annual reports about each of the Markstrat competitors. The same data is provided in a common format for all companies in such a way that would allow you to compare competitive performance. Summary graphs are provided as well to facilitate the comparison of key data across competitive teams.
The data provided includes sales, production costs, marketing expenditures and other expenses, including R&D. See Figure 17 for a sample benchmarking study.
Figure 17 – Market Research – Industry Benchmarking