You will receive your annual report at the beginning of each decision round. This report provides you with the results of the period that just ended. For instance, you will be making decisions for period 5 based on your annual report of period 4. The annual report is composed of three sets of documents fully described in this chapter: the Market & Competitive News, the Company Results and the Market Research Studies.
We suggest that you log into Markstrat and access you first annual report while reading the following pages. If your professor has not yet started your course, you may use the Preview data, as explained in section I.4.B.
In order to illustrate varying situations, the following tables and charts have been captured in multiple industries, with different firm and at different periods. Hence, a particular brand, project or firm may appear on a chart and not on another one.