You may purchase up to 23 Market Research Studies each period. The following list provides a brief summary of information within each study.
Select Analyze > Market Research in the menu to access the home page of this section.
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Industry Benchmarking
Consumer Survey
Consumer Panel
Distribution Panel
Semantic scales
Multidimensional scaling of brand similarities and preferences
Competitive Advertising and Commercial Team Estimates
Advertising and Commercial Team Experiments
Market Forecast
Conjoint Analysis
Semantic Scales versus Multidimensional Scaling versus Conjoint Analysis