Knowledge Evaluation Questionnaires

The Knowledge Evaluation Questionnaires is a set of multiple-choice questions to be answered by each participant.

Evaluation of participant comprehension can be on the subject of your choice, i.e.: Marketing or Blue Ocean Strategy theory, simulation pre-reading materials, etc…

The following is a list of pre-defined Knowledge Evaluation questionnaires:

Markstrat:

•    Understanding Marketing Mix Questionnaire. 14 questions.

•    Understanding Strategic Marketing Questionnaire. 18 questions.

•    Understanding Market Studies Questionnaire. 14 questions.

•    Applying Marketing in Markstrat Questionnaire. 12 questions.

•    Introduction 1 Questionnaire. 12 questions to test the participants knowledge of the intro slides at the start of the simulation exercise.

•    Introduction 2 Questionnaire. 12 questions to test the participants knowledge of the second set of intro slides, including the Vodite market.

Blue Ocean Strategy Simulation:

•    Blue Ocean Strategy Theory. 30 questions to test the participants understanding of the Blue Ocean Strategy Theory. Reading the Blue Ocean Strategy book by Kim & Mauborgne is a must to respond to this questionnaire.

•    BOSS - Introduction to Round Red.  20 questions to test the participants understanding of Round Red which includes the description of the Blue Ocean Strategy world, making decisions and team dynamics.

•    Introduction to Round Blue-1 & Blue-2.  10 questions to test the participant comprehension of Round Blue 1&2 decisions and strategy.

•    Introduction to Round Blue-3. 9 questions to tests the participant knowledge of the final Blue round including Service and Delivery Factors.