Potential Service and/or Delivery Competing Factors

The next step is to extend the Strategy Canvas of your current Blue Ocean offering. A list of potential Service and Delivery competing factors is provided from which you can choose.  You will have access to this list in the “Visual Exploration” section at the beginning the Round Blue-3.

You need to decide, based on the Visual Exploration material, which competing factors you want to select from the list supplied, and then what level you believe would be required to create a successful Blue Ocean.  You may decide to focus on just Delivery or just Services, or both.  In this latter case, you may have to consider what degree of change Blue Buddies can manage. 

The list contains a full description of 14 potential Service and Delivery competing factors and what is gained at each of levels 1 (very low), 2 (low), 3 (average versus market expectations), 4 (high) and 5 (very high).  You will have to determine which of these competing factors should be created to attract the noncustomers identified in the Visual Exploration.  What makes one competing factor less attractive than another is a combination of the cost and complexity of bringing it to the market weighed against the relatively desirability of that competing factor in the market.