This section focuses on how to use decision forms to make R&D decisions. Read sections II.1 and II.2 to learn more about product attributes; sections III.8 to understand the interface between Marketing and R&D; and section VI.5.B and VI.6 to review situations where R&D will be necessary to reposition your brands.
The R&D series of decision forms will guide you through these decisions. The form depicted in Figure 49 shows up when you choose the R&D icon on the decision home. It gives an overview of your current R&D projects.
Knowing the R&D terminology is necessary to fully understanding this section.
•. A project is uncompleted the R&D department could not complete it because the allocated budget was not sufficient. Uncompleted projects may be continued or shelved.
•. An uncompleted project is continued if you allocate a budget to it in the current decision period. A continued project may be shelved in a later period.
•. An uncompleted project is shelved if you have stopped allocating budget to it. A shelved project may be continued in a later period.
•. A project is new if it has been created in the current decision period. A new project can be deleted if you change your mind.
From this form you may create new projects or manage uncompleted ones, i.e. continue or shelve them.
Figure 49 – R&D decisions – Home