Additional Graphs in Market Studies

Two series of graphs are available in the Semantic Scales and Multidimensional Scaling studies by clicking on a link at the top of these studies.

The first series will provide you with a graphical representation of ideal point evolution since the beginning of the simulation. The second series shows the relationships that exist between brand physical characteristics and brand perceptions.

These charts are mostly used to design R&D projects are discussed in more details in chapter VI of the handbook.