The Markstrat platform includes several tables, graphs and tools that have been especially designed to help you make better decisions and more precisely to: review and analyze your latest results in a graphical format; design R&D projects; position or reposition your product offering; determine price; or allocate your resources across market and segments.
For the sake of simplicity, all examples and screenshots in this documentation are extracted from the Durable Consumer Goods version. However, all tables, graphs and tools are available in all three versions: Durable Consumer Goods, Business to Business and Consumer Goods.