The regression model presented in section IIII.3 is used to automate fours tasks related to product characteristics, pricing and perceptions.
•Determine how to modify a brand to target a desired position on brand maps.
•Determine how to design a new brand to target a desired position on brand maps.
•Calculate where a modified brand is likely to be positioned on the brand maps.
•Calculate where a new brand is likely to be positioned on brand maps.
The tool can be accessed by selecting TOOLS in the ANALYZE menu and then clicking on the appropriate icon. A new page pops-up to let you choose which task you want to perform. Make sure to authorize pop-up windows in your browser.