Markstrat uses regression analysis to predict future ideal point positions and to determine what would be the ideal product offering and price for a given segment.
The quality of the data provided in this section depends on the competitive situation and on the number of marketed brands. Hence, the quality varies considerably with the industry, the market and/or with the selected period. We invite you to look at the regression statistics, especially the R², to decide if you can rely on the data provided in this section. A R² close to 1.0 indicates that there a good fit between the data and the regression equation.