This section focuses on how to use decision forms to withdraw, introduce new products or new models of existing products. Read sections III.2 and VI.4 to learn more about situations when product portfolio decisions are required.
The product portfolio form shown in Figure 39 gives an overview of your current product portfolio. A product may be:
•. No product portfolio operation has been conducted on this product. Hence, you will market the same product as in the previous period.
•. This product is a new one that will be marketed for the first time at the next period. Two cases here, with a new product or a new model of product, see section V.2.B.
•. This product will no longer be marketed as of the beginning of the decision period.
Figure 39 – Product portfolio decisions – Home