This section focuses on how to use decision forms to withdraw, upgrade or introduce products. Read sections III.2 and VI.4 to learn more about situations when product portfolio decisions are required.
The product portfolio series of decision forms will guide you through these decisions. The form shown in Figure 42 appears when you choose the product portfolio icon on the decision home. It gives an overview of your current product portfolio. A product may be:
•. No product portfolio operation has been conducted on this product. Hence, you will market the same product as in the previous period.
•. This product will be based on a new R&D project as of the decision period. It means that a different product, e.g. one more powerful or with a longer battery life, will be marketed under this product name.
•. This product is a new one that will be marketed for the first time next period.
•. This product will no longer be marketed as of the beginning of the decision period.
From this form, you may modify or withdraw one of your existing products or launch a new one. You may also undo any of your previous decisions.
Figure 42 – Product portfolio decisions – Home